TRESemmé NYFW Style Studio

For NYFW, TRESemmé popped up a salon for invited guests to get their hair styled before attending fashion shows. Showcasing their new A-List collection, the whole line was on display and used to style guests' hair. The space was thoughtfully designed with sleek branding, featuring custom projection mapping, a set for post-styling photo shoots, and a "T"-shaped salon setup. Guests sipped on cocktails while in the chair and captured endless memorable content!