Moderna at the US Open

For two years, Moderna held a sponsorship booth at the US Open. Wanting to create a truly memorable experience for guests, we brought the iconic US Open tradition to life with a video booth designed to look like the camera lens champions sign after their big win, letting everyday fans have their own championship moment. Health professionals were on-site engaging guests in real conversations about health, striking the perfect balance between fun and education. For their one marquee sponsorship night each year, we outfitted every guest entering Arthur Ashe Stadium with custom fans and sunglasses — small touches that made a big impact on match night.