Sierra 100th Store Road Trip

Sierra is moving in! For the launch of their 100th store in Sheboygan, WI, Sierra took a road trip with the Active Wagon — stacked high with 100 items on top — from Chicago to Milwaukee to Sheboygan, stopping at Sierra stores along the way. There was a sweepstakes to win Sierra gift cards for people who spotted the Active Wagon on the road. We ended in Sheboygan with a ribbon-cutting ceremony and opening day party for shoppers to enjoy — furry friends included!