Wimbledon The Hill in New York

The AELTC wanted to bring the iconic Wimbledon Hill to NYC through an immersive viewing experience. The three-day festival featured replicas of the Wimbledon grounds, authentic F&B from Wimbledon (think the iconic strawberries and cream!), Wimbledon merchandise, brand activations, musical performances, and — of course — a livestream of the Wimbledon championship! This is a recurring festival, and I had the pleasure of working on it for two years!