Tree Hut Sugarplum Skate Social

Tree Hut wanted a seasonal moment in New York that felt joyful and unmistakably on-brand—bringing the Nutcracker SZN collection to life in a way that blended self-care with shareable holiday magic and converted foot traffic into engagement. We took over the Domino Park Ice Rink and gave it a splash of pink! Guests enjoyed skating, giveaways, and plenty of festive photo ops!